One of the most persistent myths of the digital age is that the internet is here to help new musicians become rich and famous on their own terms – that it’s never been easier for independent bands to MAKE IT; that social media is opening up the doors to people who previously found themselves closed out.
But this is a pretty two-dimensional way of looking at the digital landscape – virtual keys to virtual gateways – I can’t work out if it’s closer to sci-fi or fantasy. The emails I receive from young bands throwing their demos about still use old fashioned phrases like “reaching the next level” and “breaking through” as though we were all trudging along in an 8bit platform beat-em-up.
Like it or not, we are no longer living a linear narrative (or at least our online avatars aren’t), we live in the age of the network. Networks explode outwards in all directions.